THIS IDEA IS BRILLIANT
 
From the bestselling editor of This Explains Everything, 206 of the world's most brilliant minds tackle Edge.org's 2017 question: What scientific term or concept ought to be more widely known?
As science informs public policy, decision making, and so many aspects of our everyday lives, a scientifically literate society is crucial. In that spirit, Edge.org publisher John Brockman asked 206 the world�s best minds the 2017 Edge Question: What scientific term or concept ought to be more widely known?

Contributors include: author of The God Delusion RICHARD DAWKINS on using animals� �Genetic Book of the Dead� to reconstruct ecological history; theoretical physicist and author of A Universe from Nothing Lawrence Krauss on "uncertainty" and resisting our temptation to assign meaning to random events; MacArthur Fellow REBECCA NEWBERGER GOLDSTEIN on �scientific realism,� the idea that scientific theories explain phenomena beyond what we can see and touch; behavioral economist RICHARD THALER on the �premortem,� which can help root out potential hazards before making a major business decision; Pulitzer Prize-winning author of Guns, Germs, and Steel JARED DIAMOND on a basic precept too often missing from scientific discourse: �common sense;� author of Seven Brief Lessons on Physics CARLO ROVELLI on �relative information,� which governs the physical world around us; author of The Shallows NICHOLAS CARR on �mysterianism,� the idea that humans� mastery and understanding of the world around us is illusory; theoretical cosmologist JANNA LEVIN on the �principle of least action,� which allows us to express many of the most complex ideas in a single sentence; cognitive scientist and author of The Language Instinct STEVEN PINKER on �The Second Law of Thermodynamics;� author of Emotional Intelligence DANIEL GOLEMAN on �empathic concern,� a scientific basis for compassion; theoretical physicist and Time 100 influencer LISA RANDALL on �effective theories,� which reflect what we observe in the world around us; founding executive editor of Wired KEVIN KELLY on �premature optimization,� or why success so often begets failure; biogerontologist AUBREY DE GREY on why �maladaptive traits� have been conserved evolutionarily; musician and producer BRIAN ENO on �confirmation bias� in the internet age; Man Booker-winning author of Atonement IAN MCEWAN on the �Navier-Stokes Equations,� which govern everything from weather prediction to aircraft design, to blood flow; plus pieces from FRANK WILCZEK, RORY SUTHERLAND, NINA JABLONSKI, MARTIN REES, ALISON GOPNIK, and many, many others.